the importance of a greeting

After a recent project I designed, I was left feeling inspired by the simplicity and complexity in the idea of a greeting. A greeting is a flash of a moment in time filled with infinite possibilities. You can dress it up, dress it down and it happens so quickly that often times you don’t have the chance to realize it happened and poof, it's over. 


So much can happen in a short period of time, it truly is a make or break in certain circumstances. These moments can induce emotional build up and surpass expectations and in some cases create a let down where expectations meet reality and you are left feeling like you have missed the mark completely (no pressure). These quick but crucial moments can go happily one way or quite simply the opposite. 

The importance of the first impression in a greeting is strangely invigorating to me. The nerves before walking into a party, the excitement for a potential kiss, a potential deal, a potential moment shared, the butterflies that build, the hugs, handshakes and sighs of relief that follow.


Greetings are brisk flickers in time that accumulate and lead us through a blend of life’s moments and relationships. They can build or break trust, secure a deal, sway a client, spark a gut's intuition, all of this in a matter of seconds. The moment is there and then it's gone. Greetings are fleeting. I’ve come to realize that I have nuzzled myself very comfortably into the business and art of designing impressive greetings that last. 

A positive impression that lasts is the recipe for opportunity. 

Imagine yourself walking up to the potential deal of your career. It’s right there and you can taste it but you have to make the impression, do the convincing, get the signature, make your way in to someone’s mind and lock yourself in for longer than that flash of a moment. You have your speech etched in your front pocket, not physically written down but the words are there and ready to go. Your best foot is planted firmly in front of you and you’ve got the confidence to stand on it. So — What do you have in your hands? Is it simple a pen? A notepad? A list of your best work? How will you make that impression solid enough so that they can’t say no? How will you make your impression last?

Well my friends, this is where I come in. I work to design a tangible greeting for you to offer that is handcrafted, useful, thoughtful, unforgettable and executed to perfection. Something that creatively showcases your attention to detail, your commitment to the potential job or business opportunity and most importantly it sheds light on the fact that you value that first impression so much that you have showed up well prepared for that impression to last longer than the initial greeting itself. It’s an impression that goes home with your potential client, investor or business partner and we want it to be actually useful so that when they use it, they think back to the impression that you left. All of this sounds great, right? Who has time for that? Well, I'm not done, the best part is it doesn’t need to be extra work for you. By hiring an expert (me), you take the extra work off your plate and place it in the hands of someone (me) who specializes in creating these unique designs that are custom and specific to your brand. By choosing to trust a professional, you are freeing up valuable time to work on your business, meanwhile the finished product you show up to these greetings with is pristine, brand specific, useful and memorable. It seems like a no brainer, right?


The end goal here is to make the impression, build the relationship and create future business or growth opportunities for yourself. The majority of the time this doesn’t happen if you show up empty handed and it also doesn’t happen if you spend more time worrying, searching and trying to plan for that first impression rather than spending your precious time simply doing whatever it is that you are best at — your job. Think of this as an investment of your time and money toward future growth and opportunity in your business or career.

My job is to make you look good and I take my job very seriously.  Click around my website and find my GET STARTED page. This page is where your work ends and mine begins. You answer a few questions and place a bit of your trust in me to make your first impressions memorable enough to last. What do you have to lose?

Let's get started!



kindness vol. 1

kill them with kindness

Kindness. What a word, right? It feels heavy and light at the same time. Stuffed with meaning and yet completely clear. The literal definition is "the quality of being friendly, generous, and considerate." The definition itself feels like home. It's full of other warm and familiar words that push positivity above everything else. Why does something so elementary sometimes feel so forgotten. 

Lucky for us, you and I, we were familiarized with this word and it's definition in the beginning stages of childhood. It is introduced at such a young age because it is a fundamental and necessary ingredient in the soil used for growing (what we believe to be) good humans. We are given this seed to plant in the back of our young minds in hopes that this quality will stand as one of the the roots to our future humanity. We even cut the frills down to two words: be kind. Those two words click at any age. We grow into sprouts from this good human soil, making choices, some kind, some unkind but the definition stays the same -- simple and clean and yet sometimes missed.

If you are anything like me, it's easy to get wrapped up in the storm of every day emotions, activities, responsibilities, ups, downs, decisions and doubts, to the point of dizziness. I end up losing sight of that tiny, kind sprout that someone older and wiser planted at the root of my being years ago. The little sprout that is inherently good in any and all circumstances. When someone stomps on him, he forgives, he knows it wasn't on purpose. When something blocks his sunlight, he patiently waits, he knows the sun will come through and he will be warm again soon. It is this plainly good part of all of us that is always there but is still somehow overlooked in the heat of a moment. We lose our kindness and often act without thinking, respond without listening and take without asking. 

I have come to realize that it isn't healthy to (mentally) beat myself or anyone else up when an unfavorable and unkind moment unfolds. It is healthy to acknowledge and accept that even though the kindness seed is planted in all of us, that doesn't make it always easy or instinctual. While the world is busy spinning, kindness isn't always the first response, it isn't always constant and it usually isn't the easiest option. We are human after all and being kind, to others and yourself, can often require something extra. A bit of extra thought, an extra moment, an extra nod. It takes being intentional, carefully choosing your words, choosing your actions, being generous, giving a compliment, making the time, being gracious, saying a thank you, taking a pause or accepting an apology and simply moving on.

Maybe kindness feels a bit forgotten or missed because in every instance where being kind is an option, the same holds true for being unkind.  Unfortunately in some instances the unkind route seems easier and becomes the more frequented route. Instead of choosing that easier, potentially unkind, action or reaction take a moment, breathe and remember that tiny sprout. He's there, not pointing out your flaws. He's faintly reminding you that there is another way to respond here and almost always that moment will end the way you would hope. 

Much like the rest of the world, kindness isn't black and white. We live in a world full of colorful people, situations and relationships that blend and smudge, allowing us the freedom to find new and creative ways to react using our own color wheels. If we choose our colors and our strokes carefully and intentionally we have the the ability to create a kinder world.